It did not start seriously updating its website and properly selling through its website till 2017, however by then it was too late. Technological: As the world of business slowly changed towards e-commerce and online market, House of Fraser was slow to adopt the new system. To understand better why House of Fraser failed we have to refer to the PESTEL model. However the question arises what went wrong? Finally it had to be bought by Sports Direct in 2018 for £90 million (BBC News, 2018). They struggled for years to make a decent post tax profit and posted a mammoth loss of £43.9 million back in 2017. However something was not working for them. House of Fraser was one of the front runners in its market bring in revenue of over £1.2 billion in 2013. They specialize in a wide array of products such as fashion clothing, shoes, cosmetics, homeware, furniture, etc. It has over 50 stores across UK, employing over 16000 people. Founded in 1849 in Glasgow, House of Fraser has grown to become an international departmental store and one of United Kingdom’s leading. One of the thousands of brands we could find in London’s Retail Parks, is House of Fraser. Valued at over 430 million euros, United Kingdom’s market is one of the world’s most famous High Street retail markets. One would have to be practically blind to miss the mammoth size of Selfridges on Oxford Street in London. We also cannot forget Britain’s own super brands such as John Lewis, and Debenhams which have dominated local retail markets for decades. It does not take long for one strolling down Oxford Street and Bond Street in London to stumble across world famous brands such as Chanel, Zara and Gucci. So it comes as no surprise that UK has one of the world’s strongest, most successful and popular High Street and Retail Park market in the world. The United Kingdom has one of the largest economies in the world and attracts over 30 million tourists annually (VisitBritain, 2019). Examples include Oxford Street in London and Rodeo Drive in Los Angeles.
In essence both of these refer to the main, center of the town, shopping area which attracts the highest number of locals and tourists and includes all the major and famous retail stores and brands. High Street: Oxford Dictionary (2019) defines High Street as ‘the main street of a town, especially as the traditional site for most shops, banks, and other businesses’. Retail Park: (2019) defines Retail Park as ‘a large shopping area that contains many different kinds of stores’. The points discussed in this essay can in many ways be generalized to the general market of UK’s Retail Parks and High Streets. I will focus on what issues the company faced on the High Streets and Retail Parks of UK which lead to its failure and what it could now do to revive itself. Cutbox has hired the best barbers in Bristol so you can guarantee you're getting a quality trim! Cutbox is located in the menswear section on the 2nd floor at House of Fraser.In this essay I have chosen to talk about the company House of Fraser. The digital queuing app means you never need to waste time waiting in store.
HOUSES OF FRAZER FREE
As part of the personal shopping experience, you will also receive complimentary drinks and a free make over or skincare consultation.ĬUTBOX BARBER: Cutbox is the UK's first tech-enabled barber chain, providing qualityĬuts at affordable prices. House of Fraser's personal shopping service is tailored to both men and women and will happily book appointments for one to five people. In the comfort and privacy of your own exclusive personal shopping suite, a trained fashion consultant will sit you down and discuss your fashion needs, offering you a bespoke service and advice on suitable products. PERSONAL SHOPPING SERVICE: Enhance your shopping experience by taking advantage of House of Frasers Personal Shopping service. Simply order online by Midnight on any day of the week and collect in store from 12 noon the following day. From beauty essentials to home accessories to fashion, the stores enormous range is spread over three floors and its staff always strive to offer its customers an enjoyable and pleasant shopping experience.īUY AND COLLECT: House of Frasers Buy & Collect service is available seven days a week. Renowned for its designer brands and exclusive collections, House of Fraser offers luxurious items at affordable prices. One of the best-known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for more than 150 years.
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